The documentary centers on Kenneth Cole's integration of progressive activism into his fashion business, addressing issues like the AIDS crisis, LGBTQ+ rights, and mental health through public campaigns and organizations. The film's emphasis on these left-leaning social justice efforts, including critiques of past government inaction, shapes its ideological alignment.

The documentary presents diverse voices through interviews with Black, South Asian, and white figures discussing social activism. It emphasizes efforts to address inequities in LGBTQ+ rights, homelessness, and health crises, while highlighting a white male activist's positive role in advancing these causes without critiquing traditional identities directly.