Kinky Boots: The Musical offers a profoundly positive portrayal of LGBTQ+ characters and themes. The central character, Lola, a drag queen, is depicted with dignity, complexity, and agency, driving a narrative about acceptance and challenging societal norms. The film champions diversity, showing how embracing queer identity leads to success and personal growth for all involved, culminating in an affirming and celebratory message.

The film offers a primarily positive portrayal of gender non-conforming characters and themes. Lola, a drag queen, is depicted with dignity and agency, challenging societal norms and inspiring acceptance. The narrative champions self-expression and overcoming prejudice, as evidenced by the factory workers' eventual embrace of Lola and the 'kinky boots' concept, affirming the value of diverse identities.

The film strongly endorses progressive family values by celebrating chosen family and individual authenticity over traditional biological family expectations, critiquing rigid gender roles, and depicting the questioning of parental authority as a path to self-acceptance.