Feel Good offers a nuanced and empathetic portrayal of LGBTQ+ characters. The series centers on a queer comedian navigating a new relationship and personal struggles, depicting queer identity with dignity and complexity. It affirms the worth of LGBTQ+ lives and love, even amidst challenges.

Feel Good features a central character, Mae, who embarks on a journey of self-discovery regarding their gender identity, ultimately identifying as non-binary. The series portrays this exploration with dignity and complexity, framing challenges as external or relational rather than inherent to their identity. The narrative consistently maintains a respectful and empathetic stance, affirming the character's worth and experiences.

The series prominently features a same-sex relationship as a central family unit, normalizing alternative family structures. It also depicts complex, often strained relationships with biological parents, where traditional parental authority is questioned.