Minx features prominent LGBTQ+ characters, notably Richie, whose storyline explores his gay identity and relationships with dignity and complexity. The series consistently portrays queer experiences in the 1970s with empathy, framing societal challenges as external forces. The narrative avoids harmful stereotypes, presenting LGBTQ+ lives and love in an affirming and validating light throughout its run.

The series actively challenges traditional family structures and gender roles, normalizing sexual freedom and celebrating chosen family over biological family.

The series portrays conservative societal forces, often rooted in traditional Christian morality, as restrictive and hypocritical. These depictions are frequently used to satirize the moral panic surrounding sexual liberation in the 1970s. The narrative aligns with the progressive views of the protagonists, critiquing the institutions and individuals who oppose their feminist and sexually explicit magazine.