TURA! affirms Tura Satana's legacy as a feminist and queer cultural icon through narration by Margaret Cho and interviews with John Waters, emphasizing her film's cult appeal to LGBTQ+ audiences. It celebrates her agency and survival story with dignity, underscoring positive resonance in queer communities without centering her personal identity as queer.

The documentary portrays Tura Satana's family dynamics as dysfunctional and constraining, with parental blame following her childhood rape, an arranged marriage at age 13, and a distant relationship with her mother who attempted to alter her racial appearance. Her motherhood is shown as non-traditional and resilient, emphasizing independence over conventional nurturing roles.

The documentary portrays Tura Satana's mother adopting Jehovah's Witnesses beliefs as part of a broader effort to erase her daughter's Asian heritage, including physically altering her appearance to fit Western norms. This depiction frames the religious involvement as contributing to familial trauma and identity suppression without offering counterbalancing positive elements.