The series "Maude" featured a significant episode, "Maude's New Friends," which introduced a gay couple depicted with dignity and normalcy. The narrative explored the protagonist's initial prejudice, ultimately challenging and overcoming it to promote acceptance. This portrayal actively worked to dismantle bigotry and affirm the worth of LGBTQ+ individuals, resulting in a net positive impact.

The show frequently satirizes conservative Christian viewpoints and institutions, particularly when they are used to justify social prejudice or oppose progressive ideals. The narrative often critiques the hypocrisy or narrow-mindedness associated with certain interpretations of the faith.

Judaism is portrayed positively through characters like Maude's son-in-law, Fred, and his family. The narrative explores interfaith marriage with respect and clearly condemns any instances of antisemitism or prejudice directed towards Jewish characters.